Intrinsically intricate, meticulously crafted and beautifully built.

Pointing Fitzgerald’s architecture work is award-winning, considered, intricate, meticulously crafted and beautifully built.

Their challenge was their business has grown, and established in their new Herne Bay studio. PFA sought a brand update and new website to shift them into the next chapter of the practice.

We immersed ourselves in what makes them tick, and went wide with exploratory works to find the essence of what they were truly after. This resulted in a very pared back, logic based website with minimal brand stylings. Everything hangs off a defined centre point, is bold, yet soft, with interesting intersections in layout that connect their content in similar ways their architect work behaves. The website showcases their beautiful project work, as well as their new studio and people through carefully selected imagery, helping promote the firm as it stands today.

South have admired Ponting’s work for many years.