We create brands and experiences that cut through the noise, advocate style and above all, endure.

Studio South


South is an independently owned brand consultancy in Auckland New Zealand, working in Strategy, Design, Digital, Communications and Business Ventures. We’re guided by our overall purpose and vision. To create brands and experiences that cut through the noise, advocate style, accelerate growth and above all, endure. We help solve complex business problems using our strategic expertise underpinned by the value of design ethos, stripping away the unnecessary and drawing out the essential.

We are brave in our pursuit to shift organisations into the future, and stay relevant with their audiences, origin and culture. We work with start-ups, SME’s and large enterprise.

Among our clients are some of New Zealand’s most reputable private businesses, in a vast array of markets. We got into design because our principals and ideas can support any venture. Our strategic finger is on the pulse of where the economy and commerce is flourishing, and we unlock potential by identifying key insights into our clients’ needs.

We do this using our unique proposition, an end to end full digital service so we can control the brands equity, and not let it break. Great ideas can be broken by poor execution, our mindset is to have complete control of the product or service brand, so it is best delivered by our design philosophy of instilling design as a core value of the way businesses communicate, to unlock the true potential.

Our values are centred around optimism, detail, passion, healthy culture, energy. The magic happens when relationships are trusted, when imagination can run, and everyone is enjoying themselves. This creates extraordinary and well-crafted outcomes, better by design.

Auckland, NZ
Sam Southwell
Founder, Executive Creative Director, Group CEO
Anna Southwell
Senior Strategist, Founder, Creative Director (MBS)
Jono Kemps
General Manager - Business & Client Partner
Nicole Butturini
Management Accountant
Thomas Lawlor
Senior Designer
Chris Lay
Financial Controller and Studio Manager
Vaughan Small
Project Director (Made)
Emma Ogilvie
Senior Strategist (MBS)
Catriona Colven
Project Manager & Producer
Erin Joyce
Senior Brand — Motion — UX/UI Designer
Mike Fischer
Design Director
Gabriella Woodman
Mid Weight Brand — UX/UI Designer
Maisie MacDonald
Motion Designer
Michelle Mondel
Senior Designer
Dexter Edwards
Front End Developer
Mihi Riesterer
Lead Designer (MBS)
Briar Jonas
Marketing Comms Assistant and Community Manager (MBS)
Clara-Jane Follas



Brand Identity Systems
Logos, wordmarks, icons
Graphic Language Systems
Kinetic Identity Systems
Packaging Design
Packaging Production
Editorial Design
Print Production
Design-led Campaigns
Object Crafting & Manufacturing
Environmental & Exhibition design


Digital Experience Strategy
UX & UI Design
App Interfaces
Full Stack Development
CMS Systems
Hosting & Maintenance
Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
Online Media Liaison
Influencer Management
Google Ad-words


Market Intelligence
Consumer Insight
Brand Analysis
Research & Benchmarking
Data Visualisation
Brand Positioning
Brand & Product Architecture
Brand Narrative and Story
Visual Narratives
Baseline & Taglines
Tone Of Voice
Brand Key Messaging
Brand Activation Strategy
Content Direction & Planning
Social Brand Expression
Artistic Curation for Brands
Brand Hub & Guardianship
Change Management


Art Direction
Video Editing
Set Design & Production



1. Discovery

Purpose and beautiful story telling informs brands. Extraordinary ideas don’t emerge from thin air, seeking to find the unique and weirdly wonderful is what makes them brave and daring. It’s what makes brands and experiences stand out in a crowded world. Creativity follows deep research, analysis, planning, positioning and this leads to a considered strategy. Our theory and tested framework looks to discover the human connection in any brand's product or service. The unique point of view or secret sauce. This allows us to draw out the magic, the essential, the value to its consumers and above all communicate the purpose in a compelling and beautiful way.

2. Brand Strategy

Established businesses, start-ups and entrepreneurs have goals and objectives in their business plans. Our senior creatives and strategists work with stakeholders, CEOs, CMOs, CTOs, CFOs and brand managers to craft their brand narrative and crystallise their stories. This enables their brand to create efficiencies, guidance, definition and navigation to the service or product experiences and performance for consumers. Once the strategy is in place, this informs the identity and requirements for the brief.

3. Design Concept

Informed by the brief we engage in a cycle of ideation, iteration, research, testing and refinement to present our clients with smart, tasteful and exceptionally crafted design solutions. Our design concepts explore systems, aesthetics, tonality and materiality, movement and motion. We consider digital and physical environments with the consumers experience at the centre of our thinking. We address all feedback to make any adjustments before progressing to roll out.

4. Implementation

At the completion of all strategic and design development work, we act as a complete production partner in the design and roll-out of content, products, collateral, signage, and any digital and physical executions required to fully realise the project. We also extend our solutions into our digital marketing and communications department who seamlessly care for the brand through guided guardianship.

Mark by South



Market Research & Strategy
Service & Product Insights
Brand Voice & Messaging
Create Brand Stories
Social Media Marketing
Social Media Account Management
Content Direction & Planning
Talent Management


Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
Online Media Liaison
Influencer Management
Google Ads

Content Management

Art Direction
Video Editing
Set Design & Production

South Ventures


South Ventures is focused on identifying driven and competent founders whose ventures have strong growth potential. We look to partner with these ventures on an equity for services basis, and provide a critical injection of capability, capital and access to networks to ensure the goals and ambitions of these ventures can be rapidly realised. The South Group of creative agencies supports South Ventures with a wide range of capability and consequently we are sector agnostic, and are able to offer a wide range of expertise across industries, functions and business models. We are actively seeking founders who have an interest in engaging with South Ventures, please email sam@studiosouth.co.nz for further information.

South Ventures is pioneering a hands-on, move the needle approach to venture incubation. The ability to come alongside founders and partner with them to execute key projects is a relatively unique offering in the New Zealand market. Because of South Groups wider work, reputation and this innovative approach to engaging with startups South Ventures is attracting a unique pipeline of early stage growth focused ventures. We recognise capital as a critical ingredient in the success of many of these ventures and are seeking to engage with accredited investors looking to deploy capital. We can collaborate on a deal by deal basis but are also considering a portfolio fund to provide a group of investors diversified exposure across our portfolio. If this is of interest please email sam@studiosouth.co.nz for further information.



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Studio South acknowledges and honors Māori as tangata whenua and guardians of tino rangatiratanga in Aotearoa / New Zealand. Additionally, Studio South pays respect to the Traditional Custodians across Australia, recognizing their role as the original storytellers of the lands on which we work.