We create brands and experiences that cut through the noise, advocate style and above all, endure.
Studio South
South is an independently owned brand consultancy in Auckland, New Zealand, specialising in Strategy, Design, Digital, and Communications. We create brave brands and experiences that cut through the noise, advocate style, accelerate growth, and above all, endure. We solve complex business problems through strategic insight, eliminating the unnecessary.
We boldly shift organisations into the future, ensuring they remain relevant to their audiences. We work with start-ups, SMEs, and large enterprises, including some of New Zealand’s most reputable private businesses across a vast array of markets.
Our end-to-end service maintains brand consistency and ensures flawless execution, preventing great ideas from being undermined by poor delivery. We embed design as a core value in business communication to unlock potential.
Our values — optimism, detail, passion, originality, and energy — foster trust, creativity, and enjoyment, which leads to inspired and well-crafted brands.
2005
17
Auckland, NZ
Services
Strategy
Market Intelligence
Consumer Insight
Brand Analysis
Research & Benchmarking
Data Visualisation
Brand Positioning
Brand & Product Architecture
Brand Narrative and Story
Visual Narratives
Naming
Baseline & Taglines
Tone Of Voice
Brand Key Messaging
Brand Activation Strategy
Content Direction & Planning
Social Brand Expression
Artistic Curation for Brands
Brand Hub & Guardianship
Change Management
Design
Brand Identity Systems
Logos, wordmarks, icons
Graphic Language Systems
Kinetic Identity Systems
Illustration
Iconography
Packaging Design
Packaging Production
Editorial Design
Print Production
Design-led Campaigns
Advertising
Object Crafting & Manufacturing
Environmental & Exhibition design
Digital
Digital Experience Strategy
UX & UI Design
Websites
App Interfaces
Full Stack Development
CMS Systems
Hosting & Maintenance
Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
SEO
Online Media Liaison
Influencer Management
Google Ad-words
Content
Art Direction
Photography
Videography
Video Editing
Set Design & Production
Animation
Copywriting
Experiential
Environmental & Exhibition design
Wayfinding Design
Object Crafting & Manufacturing
Extraordinary ideas come from seeking the unique and wonderfully weird, making brands bold and memorable.
Process
1. Discovery
Purpose and beautiful story telling informs brands. Extraordinary ideas don’t emerge from thin air, seeking to find the unique and weirdly wonderful is what makes them brave and daring. It’s what makes brands and experiences stand out in a crowded world. Creativity follows deep research, analysis, planning, positioning and this leads to a considered strategy. Our theory and tested framework looks to discover the human connection in any brand's product or service. The unique point of view or secret sauce. This allows us to draw out the magic, the essential, the value to its consumers and above all communicate the purpose in a compelling and beautiful way.
2. Brand Strategy
Established businesses, start-ups and entrepreneurs have goals and objectives in their business plans. Our senior creatives and strategists work with stakeholders, CEOs, CMOs, CTOs, CFOs and brand managers to craft their brand narrative and crystallise their stories. This enables their brand to create efficiencies, guidance, definition and navigation to the service or product experiences and performance for consumers. Once the strategy is in place, this informs the identity and requirements for the brief.
3. Design Concept
Informed by the brief we engage in a cycle of ideation, iteration, research, testing and refinement to present our clients with smart, tasteful and exceptionally crafted design solutions. Our design concepts explore systems, aesthetics, tonality and materiality, movement and motion. We consider digital and physical environments with the consumers experience at the centre of our thinking. We address all feedback to make any adjustments before progressing to roll out.
4. Implementation
At the completion of all strategic and design development work, we act as a complete production partner in the design and roll-out of content, products, collateral, signage, and any digital and physical executions required to fully realise the project. We also extend our solutions into our digital marketing and communications department who seamlessly care for the brand through guided guardianship.
Mark by South
Mark by South is a full service brand management, strategy, content and marketing studio. We will get your brand into the conversation and keep it there.
Working with predominantly digital channels, our wider expertise is in building relevant and authentic brands that connect with the people that matter. We generate more sales, more awareness and more traffic to widen your reach and achieve your marketing goals.
If you're interested in seeing what we can do for you, email info@markbysouth.co.nz and let's talk.
Visit our website markbysouth.co.nz
Services
Strategy
Market Research & Strategy
Service & Product Insights
Brand Voice & Messaging
Create Brand Stories
Social Media Marketing
Social Media Account Management
Content Direction & Planning
Talent Management
Digital
Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
SEO
Online Media Liaison
Influencer Management
Google Ads
Content Management
Art Direction
Photography
Videography
Video Editing
Set Design & Production
Animation
Copywriting
Made by South
Where concepts are fabricated into amazing outcomes. Made is an end-to-end design and build production company that expertly executes every time.
We produce quality results that are restrained and well crafted, adding value to brand experiences. Our cross-disciplinary team of creators and industry experts combined with our network of highly experienced makers, fabricators, printers, painters, artists, crafters, builders, and manufacturers is profound in Auckland and across New Zealand.
Speak to our team today about making anything. Contact vaughan@studiosouth.co.nz
