We create brands and experiences that cut through the noise, advocate style and above all, endure.

Studio South

 
 

South is an independently owned brand consultancy in Auckland New Zealand, working in Strategy, Design, Digital, Communications and Business Ventures. We’re guided by our overall purpose and vision. To create brands and experiences that cut through the noise, advocate style, accelerate growth and above all, endure. We help solve complex business problems using our strategic expertise underpinned by the value of design ethos, stripping away the unnecessary and drawing out the essential.

We are brave in our pursuit to shift organisations into the future, and stay relevant with their audiences, origin and culture. We work with start-ups, SME’s and large enterprise.

Among our clients are some of New Zealand’s most reputable private businesses, in a vast array of markets. We got into design because our principals and ideas can support any venture. Our strategic finger is on the pulse of where the economy and commerce is flourishing, and we unlock potential by identifying key insights into our clients’ needs.

We do this using our unique proposition, an end to end full digital service so we can control the brands equity, and not let it break. Great ideas can be broken by poor execution, our mindset is to have complete control of the product or service brand, so it is best delivered by our design philosophy of instilling design as a core value of the way businesses communicate, to unlock the true potential.

Our values are enthusiasm, detail, passion, and culture with energy. The magic happens when relationships are trusted, when imagination can run, and everyone is enjoying themselves. This creates extraordinary and well-crafted outcomes, better by design.

Founded
2005
Employees
16
Location
Auckland, NZ
Sam Southwell
Founder, Chief Creative Director
Anna Southwell
Senior Strategist, Creative Director MBS
Jono Kemps
General Manager
Emma Worthington
Project Manager
Mike Fischer
Design Director
Dan Bisley
Design Director
Chris Lay
Studio Manager and Accounts
Erin Joyce
Lead Brand — Motion — UX/UI Designer
Amy Matthews
Illustrator — Brand & Motion — UX/UI Designer
Mira Takeda
Brand — Motion — UX/UI Designer
Tom Crampin
Freelance Motion Designer
Franky March
Digital Manager
Ella Rose
Content and Community Manager
Albert Cho
Creative and Digital Manager
Lucy Jamieson
Lead Designer
Jeremy Hooper
Freelance Photographer

Services

Design

Brand Identity Systems
Logos, wordmarks, icons
Graphic Language Systems
Kinetic Identity Systems
Illustration
Iconography
Packaging Design
Packaging Production
Editorial Design
Print Production
Design-led Campaigns
Advertising
Object Crafting & Manufacturing
Environmental & Exhibition design

Digital

Digital Experience Strategy
UX & UI Design
Websites
App Interfaces
Full Stack Development
CMS Systems
Hosting & Maintenance
Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
SEO
Online Media Liaison
Influencer Management
Google Ad-words

Strategy

Market Intelligence
Consumer Insight
Brand Analysis
Research & Benchmarking
Data Visualisation
Brand Positioning
Brand & Product Architecture
Brand Narrative and Story
Visual Narratives
Naming
Baseline & Taglines
Tone Of Voice
Brand Key Messaging
Brand Activation Strategy
Content Direction & Planning
Social Brand Expression
Artistic Curation for Brands
Brand Hub & Guardianship
Change Management

Content

Art Direction
Photography
Videography
Video Editing
Set Design & Production
Animation
Copywriting

 

Process

1. Discovery

Purpose and beautiful story telling informs brands. Extraordinary ideas don’t emerge from thin air, seeking to find the unique and weirdly wonderful is what makes them brave and daring. It’s what makes brands and experiences stand out in a crowded world. Creativity follows deep research, analysis, planning, positioning and this leads to a considered strategy. Our theory and tested framework looks to discover the human connection in any brand's product or service. The unique point of view or secret sauce. This allows us to draw out the magic, the essential, the value to its consumers and above all communicate the purpose in a compelling and beautiful way.

2. Brand Strategy

Established businesses, start-ups and entrepreneurs have goals and objectives in their business plans. Our senior creatives and strategists work with stakeholders, CEOs, CMOs, CTOs, CFOs and brand managers to craft their brand narrative and crystallise their stories. This enables their brand to create efficiencies, guidance, definition and navigation to the service or product experiences and performance for consumers. Once the strategy is in place, this informs the identity and requirements for the brief.

3. Design Concept

Informed by the brief we engage in a cycle of ideation, iteration, research, testing and refinement to present our clients with smart, tasteful and exceptionally crafted design solutions. Our design concepts explore systems, aesthetics, tonality and materiality, movement and motion. We consider digital and physical environments with the consumers experience at the centre of our thinking. We address all feedback to make any adjustments before progressing to roll out.

4. Implementation

At the completion of all strategic and design development work, we act as a complete production partner in the design and roll-out of content, products, collateral, signage, and any digital and physical executions required to fully realise the project. We also extend our solutions into our digital marketing and communications department who seamlessly care for the brand through guided guardianship.

Mark by South

Services

Strategy

Market Research & Strategy
Service & Product Insights
Brand Voice & Messaging
Create Brand Stories
Social Media Marketing
Social Media Account Management
Content Direction & Planning
Talent Management

Digital

Social Media Advertising
Paid Ads
Social Media Expression
Web & Digital Design Management
Execute Marketing Campaigns
Digital Billboard Campaigns
SEO
Online Media Liaison
Influencer Management
Google Ads

Content Management

Art Direction
Photography
Videography
Video Editing
Set Design & Production
Animation
Copywriting

South Ventures

 
 

South Ventures is focused on identifying driven and competent founders whose ventures have strong growth potential. We look to partner with these ventures on an equity for services basis, and provide a critical injection of capability, capital and access to networks to ensure the goals and ambitions of these ventures can be rapidly realised. The South Group of creative agencies supports South Ventures with a wide range of capability and consequently we are sector agnostic, and are able to offer a wide range of expertise across industries, functions and business models. We are actively seeking founders who have an interest in engaging with South Ventures, please email sam@studiosouth.co.nz for further information.

South Ventures is pioneering a hands-on, move the needle approach to venture incubation. The ability to come alongside founders and partner with them to execute key projects is a relatively unique offering in the New Zealand market. Because of South Groups wider work, reputation and this innovative approach to engaging with startups South Ventures is attracting a unique pipeline of early stage growth focused ventures. We recognise capital as a critical ingredient in the success of many of these ventures and are seeking to engage with accredited investors looking to deploy capital. We can collaborate on a deal by deal basis but are also considering a portfolio fund to provide a group of investors diversified exposure across our portfolio. If this is of interest please email sam@studiosouth.co.nz for further information.

 
 

Contact

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jobs@studiosouth.co.nz

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