Self sabotage is out. 
Self love is in.

Sweet Nothings is a new lingerie boutique with the desire to inspire everyone to feel more empowered, confident, and sexy in themselves.

They needed a brand that matched their ambition – moving away from industry trends to become something bolder and more empowering. Striking brand photography gives the models an almost superhuman aura as they are heightened through their lingerie. Coloured gel directional lighting creates dramatic and intimate compositions. Inspired by lace, the logo has a transparency to it, stretching and revealing what’s underneath. Messaging and tone of voice are confident, positive, and self-affirming. Bold typography and a mix of soft and pop colours add a fresh and contemporary feel. Unique lace patterned frames (inspired by mirrors), nod to the theme of self-affirmation and empowerment.