Ghostly Engines, is a gaming PC product who specialise in building bespoke PC engines that are very powerful to enable gamers high performance when gaming. They style the rigs to be aesthetically pleasing to their market, using bright lighting, custom parts, and interesting engineering treatments.
Their challenge was they identified a gap in the market for an affordable, pre-built gaming rig that appealed to the street kids and younger demographics who are gaming.

South created a retail brand that feels easy to approach and experience with a street style edge, the ghost motif is developed to shroud the computer engine, and is further personified to represent all the moods associated to gaming. Our aesthetics include fluffy and bubbly font treatments, poppy colours, A.I created 3D imagery and a range of interface and packaging solutions.