OnSend is an advanced home delivery service driven by cutting-edge technology. Ultimate efficiency and complete transparency are cornerstones to their service. South produced a versatile, motion-activated identity system to reflect their innovative and disruptive story.

The brand is anchored by a large bespoke wordmark, underlined by a distinctive green. The green is custom mixed in paint form to create a one-of-a-kind colour on vehicles which creates a striking visual and further differentiates them from competitors on the road. A set of graphic motifs were constructed to reflect the various stages of a package's journey to delivery, and are animated to morph between stages or enter/exit canvas. The brand was integrated across the digital experience, app interface and fleet of vehicles for a bold and cohesive brand identity.