An uplifting identity for a new 100% organic oat milk.

Sunny South is a contemporary and progressive company with all the right values. They make 100% organic oat milk for getting stuck into life. Their company vision is to build an ethically responsible product that reduces the impact of dairy by providing a delicious alternative milk and supporting a positive planet direction.

We loved the name (ha!) and were excited by the brief. The lovely people behind the business encouraged us to experiment and produce a unique new look for this category that stands out. The resulting brand is friendly (without the gimmicks) and warms to all occasions in which milk connects to our daily lifestyles. South put a strong focus on creating bold packaging with an uplifting colour palette that embodies Sunny South's ethos of getting stuck into life.

The e-commerce website is designed to connect the user to their philosophies, temp your tastebuds, and drive sales online and to their wholesalers. Sunny South is launching this month so stay tuned and keep your eyes peeled for this delicious product on the shelves of a supermarket near you.