Magnesium is a high level performance based media agency with their own intelligent technology that monitors audiences and impressions. South were excited by their vision for the new brand to be brave and expressive with a range of effects and finishes that could push the agency into the future.

Our process was explorative, and iterative. Collaboratively with the client we distilled our successful ideas to create a wide range of interesting brand outcomes across digital, print and physical experiences including client on-boarding and event activations. The overall result is a kinetic identity that reflects the technological nature of the company.