South have had the pleasure of working with a talented and experienced team of New Zealand design practitioners in the launch of Kātoitoi, the Aotearoa Design Archive. Kātoitoi curates work that reflects contemporary design practice, the economic, societal and cultural impact of design throughout Aotearoa New Zealand. The Archive examines emerging trends, shifting values, building professional archaeology of our people and practice.
Scope of Services
Brand & Campaign Design
Website Design
Motion Graphics
Print Collateral
Naming & Brand Narrative
Johnson McKay (Fly)
Karl Wixon (Arahia)
Web Development
Paul Phanoulas (New Territory)
Leo Sonnekus (New Territory)
Copywriting
Mark Easterbrook (Easterbrook)
Archive Founders
Louise Kellerman (Design Assembly)
Nicole Arnett Phillips (Design Assembly)
Typefaces
Geograph & Söhne by Kris Sowersby
Klim Type Foundry
The graphics featured are used in animated and static form to represent the archive’s 10 artist mediums: Motion – Kori, Packaging – Pūhera, Publication – Pukapuka, Digital Design – Toi Matihiko, Environmental – Kaupapa Taiao, Identity – Tuakiri, Typography – Momotuhi, Self-initiated – Tāku kaupapa, Student – Ākonga, Campaign – Pānuitanga.
Kātoitoi, he iti te rahi, he nui te kōrero.
Kātoitoi, whilst it may be small, its voice is large.
Each of the graphic executions aim to capture the essence of the individual discipline and were reduced to two-tone graphics (black ink + archival paper off-white), relying heavily on use of space and composition. The resulting collection of graphics express the boldness and clarity of the brand’s voice whilst making a nod to the function-centric characteristics of historic archives.
