A wayfinding system for new placemaking

Rolleston Fields is a new town outside of Christchurch in Aotearoa, New Zealand.
They have had challenges for brand, placemaking, wayfinding signage systems and regular marketing for the precinct.

South branded Rolleston Fields and established a clear placemaking brand back in 2020.
The realisation of their development program in stages demanded the need for a wayfinding system to be realised.

Our design solution is centred around geometric shapes and brand tools, accentuating the colours and materiality of the brand, totems, plinths, blade signs, flags, and public signs all come together to make a bright and playful experience for the visitors.