GENEI, a financial fund for New Zealand Entrepreneurs.

GENEI is a new venture capital fund in Aotearoa. The fund’s purpose is to acquire and invest in high-performing entrepreneurs and their businesses to improve the health of Kiwi companies. We’re all for it.

South has created a brand centred around a four-piece logo that represents the GENEI DNA, where all parts of the business unite to form a doorway to success, allowing entrepreneurs and investors to connect at a local level and on a global scale. The logo pieces come together in various creative treatments, forming the core graphic language and responding to different business functions. 3D natural landscapes, motion-based pattern systems, and lively, light-hearted illustrations support all business communications, including high-performing business tools, pitch decks, a brochure website, and other business collateral.