Flavour. Colour. Texture.

Fresh ° As elevates any dish through colour, texture and flavour. Using premium, hand-processed ingredients freeze-dried with state-of-the-art technology, the brand delivers pure intensity and versatility.

Working across food service, retail and manufacturing, Fresh ° As inspires chefs and mixologists, supports home cooks, partners with leading FMCG brands, and is rapidly expanding from New Zealand and Australia into the U.S. and UK/EU.

For over two years, South has partnered with Fresh ° As to embed design at the heart of the brand. From strategy to identity, packaging, digital and content, our work creates a cohesive system that scales globally.

Centred on the degree symbol (°), the brand unfolds as a constellation of flavours, each product treated like a planet; precise, premium and quietly other-worldly.