A wellness brand for the IV therapy movement.

Vive is a wellness and vitamin therapy service, offering vitamin infusions from the comfort of your home or in clinic. South worked with the founders to build their brand and business model. We produced a brand that promotes living life better, with warmth and energy. The brand system is centered around the idea of the 'glass half full' and rewarding yourself by filling your cup with wellness, using the range of products to re-vive your body, from the fatigue of our busy lives. Our solution is, colourful, vibrant, and real. This is expressed through art directed campaign imagery and video, simple interchangeable packaging for the IV drips and a modern website experience for immersing yourself in the benefits, and choosing your treatment.