Creating a new brand experience for German appliances on an international stage.
UnserHaus Auckland is a stunning venue showcasing the latest in innovative home appliance technology from three iconic German brands, under the management of global company BSH Home Appliances. UnserHaus is a concept of two balanced halves. Not only a showspace for a range of quality products, it is also a training facility and venue for events, workshops, talks, cooking demonstrations and master classes. UnserHaus Auckland is the first in a series of showspaces that are being rolled out globally. It was important to create a versatile design toolbox, allowing the brand to communicate effectively to a global audience.
A simple, clean wordmark has been paired with a stylised 'U' graphic which can be scaled and transformed to create a range of compositions. A core set of 'U' graphics were developed for global use in addition to a smaller range inspired by local culture and art which were created specifically for the Auckland showspace and region. Each UnserHaus location will be developing their own set of graphic treatments as UnserHaus expands globally, to portray each region’s flavour and personality. The result is an ongoing celebration of New Zealand’s culinary and design scene; An online environment where people can discover local stories complementing a beautiful physical space to create memorable experiences and explore the latest in high end home appliance technology.
