The International is a residential development consisting of 88 luxury apartments situated on the doorstep of Albert Park in Auckland, New Zealand. The building – a re-purposed office tower – will be clothed in a contemporary exoskeleton and completely transformed by the project's completion.
We were involved from the outset in creating a complete brand identity and marketing package to assist in the promotion of The International. With an ambition to sell all apartments off the plans, we designed, directed and managed numerous components to create a comprehensive array of printed and digital communications material. Additionally we played a significant role in the spatial design of an apartment show suite. Heavily influenced by the earthy tones of the interiors designed by interior architect Rufus Knight and taking cues from
luxury brands, we created an elegant and sophisticated identity perfectly suited to the target market of high-wealth, premium buyers.
