The Facialist are firm believers in the power of nature and its raw potential to provide inner healing and outer beauty. They marry the healing powers of nature and innovative skincare science with intensive relaxation techniques to renew the skin from the inside out.

South helped them redefine their business strategy, building a new eCommerce experience to tandem with their core service as skincare experts. We evolved their core brand assets, along with a series of art-directed content to solidify their market position. The new brand experience is a true showcase of the value that design brings to all layers of their online and in-store offerings.