Designing a conference

The Design Conference brings together some of the world’s most progressive creative voices for three days of ideas, conversation and connection in Brisbane. Having never had a truly distinct identity of its own, TDC approached South ahead of its 2026 edition to create a brand that could capture the energy, curiosity and spirit of the conference.

At the heart of the identity is a layered logo that speaks to ideas of self-reflection, awakening and transformation. From this central mark, a rich and expressive visual language unfolds, with shifting forms and motion states bringing the identity to life across key moments and touchpoints throughout the conference.

The result is a distinctive new face for TDC — one that reflects the experience of the event itself: dynamic, thought-provoking and constantly evolving.