The Only Good rebrand

In an industry full of false information and greenwashing​ Only Good is 100% dedicated to clean washing. They were completely overhauling their product and packaging to reflect ​t​his and reclaim their position as the market leader in the personal wash range in grocery​.

South worked closely with Only Good to help simplify and elevate its brand. Their serif logotype was modernised and their primary colour palette was pared back​,​ with pops of colour coming through on individual SKU fragrances. Creatively, the power of the brand name has been utilised throughout messaging across the packaging and OOH advertising.