The Only Good rebrand
In an industry full of false information and greenwashing Only Good is 100% dedicated to clean washing. They were completely overhauling their product and packaging to reflect this and reclaim their position as the market leader in the personal wash range in grocery.
South worked closely with Only Good to help simplify and elevate its brand. Their serif logotype was modernised and their primary colour palette was pared back, with pops of colour coming through on individual SKU fragrances. Creatively, the power of the brand name has been utilised throughout messaging across the packaging and OOH advertising.
Services
Brand Strategy
Brand Identity
Packaging
Marketing
Content Creation