Meg’s Tailoring, a well-loved tailoring business with two stores in Auckland, were looking to update their brand identity in order to effectively communicate their ongoing ambition to provide quality service and exceptional customer experience.

Our aim was to re-introduce Meg’s to the market in a fresh and contemporary way that re-established them as the first name in tailoring. Rather than start from scratch, we set out to evolve the existing brand, taking what equity it had generated from the last 20 years, and build upon that. Starting by re-drawing the logotype, we played off the concept of the most basic of tailoring jobs – re-sewing a button. A simple button graphic is threaded throughout the identity in various detail. Subtle in it’s use for print communications, it comes alive to create a strong street presence on storefronts.