A living and breathing identity for a new London-based mobility company.

HumanForest is a new mobility company focused on helping cities around the world reduce CO2 emissions and become greener, healthier places to work, live and play. A collection of whimsical animated characters personify the brand concept and create a sense of community and collective effort. Key design considerations around colour and messaging represented an opportunity to capture classic British culture and ensure the brand complements the environment - a definitive aesthetic point of difference to competing brands.