A thriving brand for malleable minds.

Colab is a new online cohort platform for product professionals to learn, share and grow. Unlike large bootcamps, Colab’s learning is centered around small, diverse groups of professionals. Their platform gives these micro-communities an open environment for honest conversations, knowledge sharing and long-lasting growth.

Inspired by the brain, our organic, dynamic brand-mark is at the centre of the Colab brand identity. It symbolises a tight-knit cohort, absorbing and sharing knowledge. Always active. Always evolving. An intricate and malleable pattern that feels like grey matter, reinforces this idea of heightened learning. Abstract, high-def footage from the natural world adds a sense of wonder and mystery, building on the macro nature of the pattern.