There’s more colour, in our colour branded content.

Aalto paint needs no introduction, not bias, but in our opinion they are New Zealand's best paint company. Their paint products are of higher quality resins and compounds, and their range of beautiful colours is why they are endorsed by elite interior designers and architects nationwide.

Having been Aalto’s brand partner for many years, their brief was to continue to build their image library and further define that ‘there is more colour in our colour’ through a branded content library, and campaign system for all digital channels. South brought to life the company's special sauce of multi pigments in quality paint bases to life through artistic photography and video. The outputs, editing, and sound design for the campaign are vibrant, cinematic and real passes of the pigments being mixed into the Aalto colour outcomes.